10 ways blogging is like Krispy Kreme

Posted by Ben on August 10, 2009 | Permalink | Hits: 732 
Tags: krispy kreme, observations, comparisons, simile

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Did it ever occur to you that blogging is quite similar to Krispy Kreme? Well, it is! This post explains why. (Image by sea turtle.)

1. Get a taste for it, and you can't get enough.

This is true of so many things. You need to give something a try to know if it's for you. But once you get a taste for it, you may just find you like it so much, you want to do a lot of it. I enjoy blogging, and I like Krispy Kreme. Doing both at once is heaven! Combine it with a cup of tea... and that's me happy for, oh, the 10 minutes it takes to eat the doughnuts and drink the tea. Go back for refills, and keep on blogging.

On a related note, it's a bit silly to criticise something if you haven't tried it. Never had Krispy Kreme? Try it! Never blogged? Don't criticise people who do it. Even if you have blogged and you don't like it, that doesn't mean others shouldn't do it.

2. So much choice, it may overwhelm you.

Krispy Kreme has many different varieties to choose from. When I first paid them a visit, it was very difficult to make a decision.

Blogging is similar because there are so many blogs to read, and so many topics to write about. Where to start?

The trick is to remember that you don't have to do everything, and you certainly don't have to do it all right now. There's always tomorrow. Unfortunately, this philosophy can lead to procrastination, so be careful. Don't over-extend yourself.

3. Over-indulge, and it may lose its appeal.

Eat loads of Krispy Kreme, and you can feel quite sick. It's enough to put you off eating them in the future. Take your time!

There are so many blogs that suggest you should write loads of posts - at least one post a day, if not more. This is complete nonsense. You'll probably burn out after a few weeks, or a few months, and then you might not go back.

For more on this, read 10 reasons not to post too frequently.

4. It used to be quite exclusive, but now it's everywhere.

I'm not sure if I like seeing Krispy Kreme in supermarkets. It's just something about it. I much prefer going to KK itself and buying doughnuts there. I assume they're fresher there, too.

With blogging, I've heard various comments from bloggers who long for the "good old days" when blogging was more personal, and making money wasn't a goal. Well, there are still plenty of personal bloggers out there. There's no reason why you have to change the way you blog if more people are doing it, and doing it in a way that you don't like. Just keep blogging the way you want to.

5. You can't expect everyone to like everything you do.

Krispy Kreme has a wide range of doughnuts to choose from. I don't like all of them. But I like some of them, which is enough to keep me going back.

While there's no justification writing a bad post, many posts do not get 100% positive feedback. Some get no comments at all. Others do very well indeed. It varies from one post to the next. Just remember that you can't please everyone all of the time, and don't give up because a few people didn't like your last post.

6. It's best consumed in bite-size chunks.

I like Krispy Kreme, but over-indulgence (see above) is a bad thing. Don't stuff your face! Go slowly, and you'll appreciate it more.

If you've just found a blog with lots of old posts, go through them slowly. If you've just thought of loads of new post ideas for your blog, hold off - don't post them all at once.

Oh, and don't spam people all the time! Do it occasionally. (Seriously, don't spam at all - but do promote your blog from time to time.)

7. Being focused means you can do one thing really well.

You can get coffee at Krispy Kreme, but they haven't abandoned their roots - the reason why people go there. Doughnuts! They do one thing really well, and they've been able to stand out for it.

With your blog, staying true to your focus is extremely important. Is it worthwhile to write a blog about absolutely anything? Why not do one thing really well?

8. You can keep people interested with seasonal variations.

Whether it's Easter, Christmas or summer, Krispy Kreme brings out special doughnuts that aren't available for the rest of the year. This is a good way to keep people interested - they can still get the products they know and love, but they can experiment with some of the new offerings, too.

With your blog, you could use a seasonal theme, or publish posts on a world event that's relevant to your readers. Or you could ask guest writers to submit posts for when you go away.

9. Freebies are easy to sell.

Sometimes, Krispy Kreme has a big neon sign stating that hot doughnuts are being made right now. You can go in and get a free hot doughnut. Very nice indeed!

Blogs can run contests or give free stuff to subscribers. Another reason for people to keep coming back, and maybe spread the word about your blog so their friends visit, too.

10. The best ones won't be forgotten.

Have you ever had a doughnut that was so good that you almost want to go straight back and get another? Or have you ever read a blog that was so well-written, you can't wait for the next instalment?

That's something to aspire to. Give people a reason to go away wanting more. You won't be forgotten.

(Note: this was not a sponsored post!)

What do you think?

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